One of the most dangerous traps of a startup is that there is always a never-ending list of “things to do”. You can stay very busy checking off items on your to-do list, only to find out at some point that you are not at all close to building a sustainable business. You need to set SMART goals that establish milestones along the path to success. Your Goals Should be SMART Let’s start off by talking about what we mean by goals. There are two popular frameworks for goal setting: OKRs (One …
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