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Eric Ashman

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Finding Product-Market Fit: Desirable, Feasible, and Viable

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Finding product-market fit before you run out of cash, patience or passion for the problem you are trying to solve is the race you are running when you launch your startup. But what is it? How do you set SMART Goals against this concept, and how do you know when you’ve found it? My favorite framework for defining product-market fit is the intersection between Desirable, Feasible and Viable. Setting Up SMART Goals to Find Product-Market Fit In using the Desirable, Feasible, Viable …

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What Are KPIs (Key Performance Indicators)

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The first step in building an assessment framework that you can trust is to pick the right Key Performance Indicators (KPIs). KPIs are the metrics you measure that tie directly to the goals you want to achieve. In the case of a startup, your goal is profitable, scalable growth. The challenge is in picking the right KPIs. The danger is in being led astray by KPIs that don’t actually measure your progress toward your goals. Choose The KPIs Most Closely Aligned With Your Goals If you want …

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Why You Must Set Goals For Your Startup

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Why did you start your company? You know that most startups fail. You know that building a company from scratch is incredibly difficult. You have heard stories of the ‘trough of sorrow,’ which sounds terrifying, and yet you launched your startup anyway. Why? What are you trying to achieve? What are your goals? Create a profitable, sustainable company that can provide for you, your family and your employeesFulfill an unmet need in the marketplace that no one else seems to seeCreate a …

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What Are SMART Goals?

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SMART is an acronym that stands for: Specific: Your goal is direct, detailed and meaningful (Who, What, When, Where, Why)Measurable: Your goal is quantifiable to track progress or successAttainable: Your goal is realistic, and you have the tools and/or resources to attain itRelevant: Your goal aligns with your company missionTime Bound: Your goal has a deadline An example of a SMART goal is “Achieving 300 orders per week by the end of March”. This goal is very Specific. It’s focused …

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Webinar: Startup Survival Strategy in the Age of Coronavirus

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On Wednesday, March 25, 2020 I delivered the webinar Startup Survival Strategy in the Coronavirus Era. This session was created just at the start of the Coronavirus pandemic. Topics covered include: Setting up an early warning systemUnderstanding your KPIs and the connection to your cash flowTaking decisive action to protect your companyCommon roadblocks to making big changes, including:The Sunk Cost FallacyThe 20-60-20 RuleAnalysis ParalysisPracticing self-care in difficult times …

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Your Startup’s Early Warning System In The Age Of Coronavirus

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As the spread of the coronavirus accelerates in the U.S., the economic impact is just starting to be felt. A startup’s best-laid plans for the year have been scrambled. But the impact on your startup is going to be unclear. The video conferencing company Zoom will likely benefit in the short term because of the boom in people working from home. Retail will likely suffer in the coming weeks as consumers avoid stores and malls. When things are so unpredictable, you need an early warning …

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