I recently wrote a post about the rise of platforms that enable companies to more easily deploy and scale tech platforms to power their business. This is an important topic because most startups aren’t tech companies. They use technology to power their idea, but ultimately the most critical areas of investment are their product/content and marketing to build their audience and customer base.
I touched on some of the types of platforms that exist today that can help companies quickly launch and scale their company, such as WordPress, Shopify, and Google’s AI cloud platform.
I won’t rehash the points made in that piece, so if you haven’t read it, you can find it here.
While the point was well received by many of you that sent me feedback, a few of you noted that I barely scratched the surface in terms of the growing number of ‘No Code’ platforms that exist.
The launch of AWS and cloud computing in 2006 laid the foundation for a wave of innovation, as the cost of launching and scaling a company dropped dramatically. Suddenly startups didn’t need millions of dollars to build server farms to power their ideas.
The rapid evolution of the companies powering the ‘No Code’ approach to launching your MVP and scaling beyond your seed round could unleash a similar wave of innvoation, and open up the opporutnities of building and launching new ideas to a whole new group of founders. This is an exciting and important space to watch.