Startups, and downhill mountain biking, are inherently risky. You can improve your odds by taking a thoughtful approach throughout your journey.
Wrong Sales Channels — Let’s Fix That
Issue #7: Shifting sales channel strategies is similar to swapping out the engines in an aircraft already in the air. It just might save your startup.
Scaling Product-Market Fit is a Marathon, Not a Sprint
Issue #2: Don’t rush scaling product-market fit. Here are two ways to avoid the common trap of wasting time and money on the wrong growth tactics.
Stay in Control
Issue #1: The Pivot to Profitability puts the founder back in control of their destiny.
Gross Revenue Is A Vanity Metric
Gross Revenue charts on fundraise decks. Gross Revenue used to calculate customer lifetime value. Gross Revenue used to calculate sales team commissions! Gross Revenue is one of those numbers that can make me a little crazy. Because in many types of businesses, it’s an incredibly misleading number. It can tell a story of happiness and […]
Only Revenue Equals Revenue
HuffPost has published a piece about the rise and fall of Mic.com. It’s worth a read to get some perspective on what it’s like to build a startup in a frantic search for a sustainable business model. There are a few good takeaways here that I might come back to in the coming weeks. But […]
