Eric Ashman

Helping founders navigate the challenges of growth, scaling and building value.

Solutions

Startup Strategy Sprint

Designed with a single goal in mind: to help you achieve critical short-term milestones to support your long-term goals.

Pivot to Profitability® Accelerator

A structured framework to plot the best way forward when the path to your next round of funding isn’t clear and chasing growth at all costs is no longer sustainable.

Advisory Services

An outside perspective from a trusted advisor, helping you optimize your runway, hit critical milestones, align key stakeholders and build enterprise value.

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Featured Blog Posts

Valuation Makes The Headlines, But Liquidation Preferences Allocate The Cash

You’ve heard this story before. A startup raises a lot of cash from venture investors over several rounds of fundraising. The company attains the mythical Unicorn status. The billion-dollar valuation. You see pictures of the founders with big confident smiles as if victory is assured. Then the company stumbles, growth slows, valuations fall. And yet,…

If All We Have Is Opinions, Let’s Go With Mine

“If we have data, let’s look at the data. If all we have are opinions, let’s go with mine.” This is a famous quote by Jim Barksdale, the former CEO of Netscape. When I’m advising members of a leadership team that is struggling to break through with their founder, I pull out this quote. Founders…

Finding Product-Market Fit: Desirable, Feasible, and Viable

Finding product-market fit before you run out of cash, patience or passion for the problem you are trying to solve is the race you are running when you launch your startup. But what is it? How do you set SMART Goals against this concept, and how do you know when you’ve found it? My favorite…