Growth
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3 Common Mistakes That Are Inflating Your Marketing Budget
One important measure of marketing efficiency. So many variables to choose from. Your profitability and cash flow depend on making
Latest
Funding
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Don't Let Selective Storytelling in the Media Warp Your Perspective
Take a look at the picture below. That's me in July 2011. After I took this picture, I
Growth
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Inflation and Recession Are Coming For Your Contribution Margin! Here’s What You Need To Do.
We're in a tricky time in the economy. Inflation is the highest it's been in decades.
Growth
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Wrong Sales Channels — Let's Fix That
When I buy clothes online from a new brand, I'll select various sizes and styles in my first
Startup Restructuring 101 - Find Your Stop-Doing Work
There are a lot of tweets and blog posts advising founders to extend their runway given the current pullback in
Funding
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Down Round, Cram Down, or Wind Down. Difficult Decisions Ahead.
In the first few issues of this newsletter, we've talked about the importance of thoughtfully scaling product-market fit,
Funding
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External Events Can Move The Goalposts
In the last two issues of the newsletter, we talked about the importance of taking the time to find product-market
Funding
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Choose Your Venture Investors Wisely
Choosing your venture investors is one of the most important decisions you'll make as a founder. As you
Growth
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Scaling Product-Market Fit is a Marathon, Not a Sprint
Product-market fit is widely misunderstood. The concept is often interpreted as suggesting a binary outcome. As if once you'
Funding
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Stay in Control
When it comes to the coverage of venture-backed startups, the topic of profitability isn't considered the most exciting
Funding
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The Casper IPO - Investor Leverage, The Hit To Employee Morale, and The Tough Road Ahead
I recently wrote a post about the negative impact of the Casper IPO on investor sentiment in the Direct-To-Consumer (“DTC”
Funding
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Learning From the Casper IPO - Investor Sentiment Shifts Fast
In the world of startups and venture capital, industries move in and out of favor very fast. It doesn’t